Google is evolving fast. But to understand How to Run Ads on Google in 2025. It is about mastering innovative AI tools, new ad formats, and automation.
Today in this ultimate guide below you are going to find out how to pick from Google’s newest 2025 features for high-converting campaigns that power everything from AI-generated creatives to 100% autonomous bidding — and everything in between. Explore more on Webxbuilders.in.
Why Google Ads 2025 Different
Before you learn how to run ads on Google in 202. Acknowledge these core changes:
- AI now controls 80% of campaign management (Google Performance Max)
- 45% of traffic is driven through voice/visual search ads
- Static images convert 3X lower than AR shopping ads
- But biometric verification stops fake accounts
Comparison: Google Ads 2024 vs 2025
| Feature | 2024 | 2025 |
|---|---|---|
| Campaign Creation | Manual setup | AI-guided wizard |
| Ad Creative | Text/images | AI-generated video ads |
| Bidding | Smart bidding | Fully autonomous AI |
| Verification | Email/SMS | Facial recognition |
How to Advertise on Google in 2025: Step-by-Step
1. Set Up Your Google Ads Account
(New 2025 Requirements)
- Visit ads.google.com
- Biometric ID verification (webcam scan)
- Provide documentation of business license
- Integrate Google Merchant Center (for e-commerce)
Processing Time: 24-48 hours
2. Choose Your Campaign Type
In Google’s 2025 interface, it suggests campaigns based on your goals:
| Campaign Type | Best For | AI Automation Level |
|---|---|---|
| Performance Max | All goals | 100% autonomous |
| Search Ads | Lead generation | 50% AI-assisted |
| Video Ads | Brand awareness | AI-generated creatives |
Tip: Start with Performance Max if you are new to the game
3. Set up an AI-Supported Targeting
Key 2025 targeting innovations:
✔ Predictive Audiences (AI forecasts high-value users)
✔ Voice Search Keywords (“Ok Google, find…”)
✔ AR Viewer Targeting (Only AR-capable devices)
4. Create Ads Using AI Tools
Google’s creative suite for 2025:
- AI Video Generator (Convert product images into videos)
- Dynamic Voice Ads (As Google Assistant responses)
- 3D/AR Ad Builder (No code required)
For Example: An e-commerce store can auto-generate 50+ video ad variations in minutes
5.Budget Your Money & Let Autonomous Bidding do the Work
Smart budgeting features for 2025:
- AI Cashflow Optimization (Modifies daily spend based on conversions)
- Profit-Driven Bidding (Aims bids to achieve ROI targets)
- Voice Budget Controls (“Raise budget by 20%”)
How to Get to the Google Ads 2025 Dashboard:
Key Interface Features for 2025:
🔹 AI Coach (Real-time optimization tips)
🔹 AR Preview (View ads in the physical location)
🔹 Voice Analytics (“Reveal top invoking keywords”)
5 Strategies to Consider for Google Ads in 2025
1. Use AI-Generated Creatives
- Creates hundreds of ad variations automatically
- Tests and optimizes continuously top performers
2. Optimize for Visual Search
- Add high-quality product images
- Add Google Lens metadata
3. Master Performance Max
- Brings all Google ad inventory together
- Needs business goals and creative assets only
4. Implement AR Shopping Ads
- Offers customers to visualize products placed in their area
- 40% increase in Conversions by (Google Data)
5. Use Voice Search Ad Extensions
- Directly answers common voice queries
- For Example: “Open until 9PM tonight”
Google Ads Pricing in 2025
| Ad Format | Avg. Cost | Minimum Daily Budget |
|---|---|---|
| Search Ads | $1.20 – $4.50 CPC | $15 |
| Performance Max | Varies by industry | $20 |
| YouTube Ads | $0.08 – $0.25 CPV | $10 |
| AR Shopping Ads | $0.30 – $0.80 CPE | $25 |
Common Mistakes to Avoid
❌ Overlooking AI recommendations (90% of optimizations are now AI-driven)
❌ Use 2024 ad creatives (New AI formats improve results)
❌ Not testing AR ad (Early implementers receive 3X ROI)
Conclusion:
So now that you know how to run ads on Google in 2025, a quick reminder. Leverage AI automation – it will do most of the optimization for you. Experiment with new formats such as: AR and voice ads. Keep an eye on AI recommendations daily. Grow into Performance Max rather than just going for it.
Google’s 2025 platform turns advertising into more of a powerhouse than ever before – the trick is working with (not against) its A.I. systems.
Also Read: How to Create Google Ad Account in 2025