Google Ads is evolving with AI. So you will want to know How to Create Google Ads campaign properly in 2025. Whether you are starting out your career as a marketer or are an experienced veteran. This manual will lead you step-by-step through the new method we now use to get high converting campaigns set up with Google’s latest AI tools, automation features, and 2025 specific optimizations.
Today this guide will aid you in creating Google Ads campaign in 2025. Learn new AI-driven campaign types and optimizations. Explore advanced targeting strategies for better ROI and common mistakes to avoid in 2025 on Webexbuilders.in.
How Google Ads Campaigns Will Be Different by 2025
Before I get into how to do a Google Ads campaign in 2025, there’s something that you need to understand about these major changes:
- Campaign Management 80% of campaign management is automated by AI
- Autonomous optimization Performance Max campaigns are on top
- You need new optimization strategies for voice and visual search ads
- AR shopping ads deliver 3X higher engagement
Comparison: Google Ads 2024 vs. 2025
| Feature | 2024 | 2025 |
|---|---|---|
| Campaign Setup | Manual creation | AI-guided wizard |
| Ad Creatives | Static text/images | AI-generated video ads |
| Bidding | Smart bidding | Fully autonomous AI |
| Verification | Email/SMS | Biometric facial scan |
Step-by-Step Guide: How to Create Google Ads Campaign in 2025
1- Create Your Google Ads Account
- Go to ads.google.com
- Full biometric authentication (requires webcam)
- Provide business paperwork (business license/tax ID)
- Add payment method (cards/bank transfer)
Note: New accounts are now on a 24 hour verification before they can start running ads.
2- Select Your Campaign Goal
The 2025 version of Google’s Interface Recommends Campaign types based on your objectives:
| Campaign Type | Best For | AI Automation Level |
|---|---|---|
| Performance Max | Sales/leads | Fully autonomous |
| Search Ads | Website traffic | AI-assisted |
| Video Ads | Brand awareness | AI-generated creatives |
Pro Tip: Use Performance Max for best results: 85% of advertisers use Performance Max.
3- Set Up AI-Powered Targeting
2025’s new targeting :
✔AI-Driven Audience Prediction (The AI users will likely convert)
✔ Keywords to Optimize for Voice Search (“Hey Google” queries)
✔ AR Viewer Targeting (Target users with AR-capable devices)
Step 4: Develop Ads Using AI Tools
Other Google creative tools for 2025:
- AI Video Generator (Turn your product images into videos)
- Dynamic Voice Ads (For Google Assistant replies)
- 3D/AR Ad Builder (No special technical skills required)
Best Practice: Automatically creates 50+ ad variations.
Step 5: Choosing Budget & Autonomous Bidding
2025 include smart budgeting capabilities, which will make:
- AI Cashflow Optimization (Auto-adjusts to your spend daily)
- Value-Based Bidding (Maintains desired ROAS)
- Voice Controls (“Raise budget by 15%”)
Google Ads 2025 Dashboard Features
New Interface Highlights:
🔹 AI Coach (Real-time tips to optimize)
🔹 AR Ad Preview (Visualise products in your real spaces)
🔹 Voice Analytics (“Show top keywords”)
Top 5 Google Ads Strategy for 2025
1. Use AI-Generated Creatives
- Generates hundreds of ad variations on autopilot
- It tests top performers all the time
2. Optimize for Visual Search
- Leverage high-resolution product images
- Add Google Lens metadata
3. Master Performance Max
- Aggregates all Google ad inventories
- Requires only goals + assets
4. Implement AR Shopping Ads
- Allows customers to see specific products in their space
- Increases conversions by 40%
5. Use Voice Search Extensions
- Responded directly to voice queries
- Example: “Tonight open until 9PM”
Google Ads 2025 Pricing
| Ad Format | Avg. Cost | Minimum Daily Budget |
|---|---|---|
| Search Ads | $1.20 – $4.50 CPC | $15 |
| Performance Max | Varies by industry | $20 |
| YouTube Ads | $0.08 – $0.25 CPV | $10 |
| AR Shopping Ads | $0.30 – $0.80 CPE | $25 |
Common Mistakes to Avoid
❌ Disregarding AI advice (90% of optimizations are performed by AI)
❌ Outdated creatives (2025 formats work better)
❌ Missing AR ads (Early adopters see 3X ROI)
Conclusion:
Lastly now that you know how to create Google Ads campaign in 2025, remember to Embrace AI automation as it does most of the optimizations for you. Try out new formats like AR and voice ads. Monitor AI suggestions on daily basis. We recommend to Start with Performance Max
You do that on Google’s 2025 platform, and advertising becomes more powerful.
Also Read: How to Run Ads on Google in 2025
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